SEM Manager

SEM Manager

Job ID #: 24919
Company: Expedia, Inc.
Location: USA - TX - Dallas
Functional Area: Technology
Employment Type: Full-Time Regular
Education Required: Bachelors
Experience Required: 3-5 Years
Relocation Provided: Yes

Position Description

Description

Expedia, Inc. is parent company to some of the world's leading travel companies, providing travel products and services to leisure and corporate travelers in the US and around the world. They own and operate a diversified portfolio of well-recognized brands - including Expedia.com, Hotels.com, Hotwire.com, Expedia Corporate Travel, Classic Vacations®, Expedia Local Expert, Venere, and a range of other US-based and international businesses. Together, these popular brands and innovative businesses make Expedia, Inc. the largest online travel agency in the world, the third largest travel company in the US, and the fourth largest travel company in the world. They are on a mission to become the largest and most profitable seller of travel in the world, by helping everyone everywhere plan and purchase everything in travel. Hotels.com is the 2nd largest business within Expedia Inc, and is growing swiftly both domestically & internationally.

Hotels.com is growing its world class search marketing team and is looking for a strong, data driven marketing manager with a passion for online. The Manager position is a key role in the global team, managing our NA search marketing business and overseeing a team of specialists and analysts. They will take responsibility for developing and executing a marketing strategy to grow our search business across the region, working alongside a number of senior internal and external partners. The position will have regular and frequent interaction with senior leadership across our hotel lodging group, and must maintain alignment and partnership with broader business priorities. This role will have financial responsibility for search marketing campaigns for a portfolio of countries and destinations across the entire NAregion. The global search marketing team is a critical function, central to the strategic objectives of the business in the future.

Please note: This role requires direct experience SEM experience as an Analyst or other quantitative SEM role. You will be leading a team of SEM Analysts so it is important that you have the experience to mentor and lead the team.

Key Responsibilities:

- Develop and execute a regional marketing strategy for growing the search marketing business across the NAmarkets

- Manage an annual marketing budget significantly over $20m

- Deliver a data driven, quantitative approach to search marketing, coaching the team of direct reports to build and improve the search campaigns

- Manage quarterly financial forecasting and performance, contributing a substantial proportion of regional business targets

- Partner with senior stakeholders across product, supply and broader marketing to deliver customer experience enhancements that benefit the search marketing channel

- Manage the relationship with external partners such as Google to advance the sophistication of our search marketing programme and trial new product features and approaches

- Direct reports

- Management of a team of 3-5 search marketing specialists and analysts

Requirements/
Qualifications:

- Bachelor's degree preferred

- Minimum 3-5 years in banking, consulting or marketing positions

- Experience with Marin, Omniture, Google Analytics

- Excellent knowledge of Excel

- Google Ad Words required

- Proven record of business analysis driven and fact based decision making

- Experience in a business or customer facing position

- Project management or team leadership experience

- Management consultant level written and verbal communication skills

- Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities

About Expedia Inc.

Our mission is to revolutionize travel through the power of technology.

Collectively, the Expedia, Inc. brands cover virtually every aspect of researching, planning, and booking travel, from choosing the best airplane seat, to reading personal travel reviews of hotels, to planning what to do in a destination once you arrive. The Expedia, Inc. portfolio serves both leisure and business travelers with tastes and budgets ranging from modest to luxury. Expedia delivers consumer travel demand from nearly every continent to nearly 149,000 hotels and hundreds of airlines, tour operators, car rental companies and destination services supply partners. Please visit http://bit.ly/expediabrands to learn more about our travel brands.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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