Manager of Marketing Database Analytics

Job Code: 13-0864
Title: Manager of Marketing Database Analytics
City: Framingham
State: MAAre you ready to explore the corporate side of retail? The TJX Companies, Inc. is the leading off-price apparel and home fashions retailer in the U.S. and worldwide, operating four major divisions -- Marmaxx (T.J. Maxx and Marshalls) and HomeGoods in the United States; TJX Canada (Winners, HomeSense and Marshalls); and TJX Europe (T.K. Maxx and HomeSense). With over $23 billion in revenues in 2011, more than 2,900 stores, and approximately 168,000 Associates, success is always in style at TJX. We at TJX understand that both our customers and the talent pool from which our Associates come are increasingly diverse. Our core values of respect, integrity and fairness are inherent in the relationships we build with each other, our vendors and our customers. We are committed to leveraging the differences among our Associates and customers to create both a diversified mix of talent within TJX and a diversified mix of merchandise within our stores. We consider the unique views and opinions of our Associates to be key to our growth and success in the future.DescriptionManager of Marketing Database AnalyticsJob Summary:Manages TJX Corporate Database Analysis Team in developing, executing and measuring CRM programs (Direct Mail, Email, Mobile & Customer Loyalty Programs) that drive profitable incremental sales. Plays an integral role in measuring CRM marketing strategies for all of the TJX divisions. Oversees the TJX customer database.Responsibilities:
* Manages analysis of all customer marketing efforts, working with CRM Manager and Supervisors to ensure analyses are accurate and actionable.
* Manages presentation of analyses to corporate partners.
* Leverage customer database to drive strategic business insight across all TJX divisions.
* Act as marketing lead for database, PII and privacy initiatives working with TJX Legal, IT, and vendors.
* Manage customer database agency relationship.
* Lead, direct and develop Database Analysis team of current business operating metrics, focused on developing performance metrics around the lifecycle of new and active loyalty and private label (TJX) credit card memberships.
* Ensures professional and technical development of staff through education, evaluation and training.
* Analyze, interpret, develop strategy and provide recommendations to increase loyalty and private credit card member engagement and experience.
* Create concepts, justify business cases and manage the implementation of changes to the analytic processes to improve customer engagement, experience and value metrics.
* Provide timely insights, analytical and strategic support to effective direct marketing business decision-making.
* Lead and direct analysis of consumer and member behavior.
* Identify key success indicators and determine best practices for measurement and reporting, as well as provide insight for future strategic opportunities.
* Assists AVP in assessing growth opportunities for TJX Loyalty initiativesRequirements:
* Ten+ years of directly related experience, with no less than 5+ years of direct responsibility of leading, developing and directing others within one's team either on retail-client side or agency with retail clients.
* HIGHLY analytical and strategic position!
* Must be analytical with superior interpretation skills of analyses in order to build a strategy of next steps and be able to present a "big picture" innovative strategy to senior management.
* Strong analytical and strategic thinking skills.Detailed knowledge of database marketing.
* Proven track record of influencing across organizations and functions.
* Strong knowledge of retail business; FASHION RETAIL IS A HUGE PLUS!
* Outstanding communication and presentation skills.
* Ability to work with creative organizations and outside agencies/vendors.
* Affinity for dynamic, fast paced work environment.
* Superior communication and team building skills.

What's In It For You?

At the TJX Companies, Inc., conveniently located directly off both the Mass Pike and Route 9, you'll notonly enjoy the security of working for a stable and profitable industry leader, but you'll also enjoy the benefitsthat go along with it, such as: Medical/Dental/Life insurance, a Dependent Care Spending Account,Associate Discounts and a Savings/Profit Sharing 401(k) Plan.Click Here for a full list of the benefits of working for The TJX Companies, Inc.

TJX is an equal opportunity employer committed to workplace diversity.Apply On-lineSend This Job to a Friend