Primary Research Project Manager - CSI

Job Description
Job Title:Primary Research Project Manager - CSI
Job ID:317668
Location: Plano, Texas

Requirements - Corp/Field Mgmt
Primary Research Project Manager
Consumer & Strategic Insights
JC Penney Company, Inc.
Plano, Texas

Our Consumer & Strategic Insights team is growing! We are seeking a Primary Research Project Manager with previous Market Research experience. The Primary Research Project Manager designs, executes, documents, and communicates results of primary research projects that provide critical business insight to senior management. The Project Manager interacts with the Primary Research Director to determine appropriate methodologies for project and to assist in prioritization and management of workload. The Primary Research Project Manager also confers with other Associates in the department to determine the most efficient methods, sample sizes, and approaches to accomplish research objectives.

Primary Responsibilities:
Identifies and evaluates business problems and opportunities when working with Strategy Development teams and Associates in other departments that may benefit from primary research; forms consensus on approach and interprets results.
Determines appropriate research methods and develops plans to address most critical problems and opportunities.
Leads or conducts primary research projects, including surveys, focus groups, panels, etc. Determines which third party vendors to be used, if appropriate.
Analyzes findings for relevance and accuracy; designs and conducts additional analysis as necessary to deliver actionable recommendations or conclusive results based on established research objective.
Conducts post-mortem analysis of projects to identify opportunities for improving future projects.
Manages complex problems involving multiple participants.

Core Competencies & Accomplishments:
Bachelors degree with coursework related to survey research methods and analysis of statistical data.
Minimum three years' experience in primary customer research.
Advanced communication, organization and decision-making skills.
Demonstrated experience in designing, executing, and interpreting primary research to meet business leader and Company requirements.
Ability to work with multiple research methodologies, sample size and construction, as well as research design, including survey questions and screening criteria.

Our corporate office supports the jcpenney stores nationwide and offers a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401 (k) Savings Plan with company match, and a merchandise discount plan to jcpenney. Amenities include free covered parking, full cafeteria services, fitness center, and on-site childcare.

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