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Job Details
Junior Marketing Specialist (Contract)
Location: Amsterdam, Netherlands Country: Netherlands Rate: EUR50 - 58 per hour
Junior Marketing Specialist - 16 Hours Per Week€50 - €58 Euro Per hour 16 Hours per week Hybrid - Amsterdam 6 months Responsibilities:- You will be effective ASO strategies to improve app visibility and app downloads across various app stores, such as Apple App Store and Google Play Store.
- Utilize A/B testing and data analysis to iterate and improve ASO strategies and tactics.
- Optimize app titles, descriptions, and metadata based on keyword research and industry best practices.
- Monitor and analyze app store rankings, conversion rates, and user reviews to identify areas for improvement.
- Stay informed about industry trends, changes in app store algorithms, and emerging ASO techniques.
- Perform competitive analysis to identify key competitors, their strategies, and opportunities for differentiation.
- Collaborate with the marketing team to ensure consistency in messaging, branding, and user experience across all app store assets.
- Generate and present regular reports on ASO performance, including key metrics and actionable insights.
- Stay up-to-date with app store guidelines, policies, and best practices to ensure compliance.
Skills:- Proven experience in App Store Optimization, preferably for a popular mobile app or in the gaming industry.
- Knowledge of Appsflyer, or similar attribution platforms
- Deep understanding of mobile app ecosystems, app store algorithms, and ranking factors.
- Excellent project management skills
- Excellent written and verbal communication skills.
- Understanding of the challenges facing a travel website operating in a global and multi-lingual marketplace
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving skills.
- Strong skills in Excel/GSheets and MySQL/Hadoop; comfortable with large quantities of data
- Ability to prioritize tasks and manage deadlines in a fast-paced environment
- Experience and comfort in working in a team environment and with technical teams
- Positive attitude and enthusiasm for getting results
Posted Date: 21 May 2024
Reference: JSBH-9953
Employment Business: Brookwood
Contact: Halina Finch