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New York, New York - USD Full Time Posted: Saturday, 9 November 2019
 
 

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

  • Analyze campaign performance by channel and device category to ensure digital marketing efforts drive revenue
  • Own end-to-end email strategy which includes: full evaluation of email service provider and advanced segmentation agencies, automated email execution to drive new customer acquisition and retention
  • Develop and manage SEO, SEM, retargeting strategy and execution to drive traffic to the restaurants and online ordering
  • Execute the strategy for conversion rate optimization.
  • Collaborate with artistic talent and Graphic designer, photographer/videographer and agency partners on creative assets for search and display
  • Collaborate with agency partners to execute Paid Search, Display Marketing, and Ad Network.
  • Oversee trafficking, implementation, optimization and reporting of all paid media campaigns
  • Draft digital tactical briefs and review with the creative team for development and asset release
  • Assist with monthly billing and media budget management

Qualifications

  • 4+ years of digital media experience, brand or agency experience a must
  • Strong experience with Adobe Analytics, Google Adwords (search, display, video), paid social platforms (Facebook, LinkedIn, Pinterest)
  • Programmatic + biddable media background a must
  • Experience in digital media end to end process - ad trafficking, campaign setup, optimizations and reporting
  • Passionate about data and numbers, understands the quantitative process for performance marketing analysis
  • Strong communication style, allowing you to work closely with key stakeholders and multiple teams and ability to use data to deliver qualitative insights
  • Strong attention to detail and organization
  • Proficiency with Excel
  • BA required


New York, New York, United States of America
IT
USD
Chop't Creative Salad Company
Chop't Creative Salad Company
JS7484_1573719390/792399398
11/9/2019 5:32:50 AM

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